Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

MKT 120
Business Marketing and Sales

Covers the development and application of marketing and sales principles and skills in the business-to-business setting. Students will learn how to analyze business buying behavior. Students will learn about industrial product planning, channel decisions, promotional applications and pricing practice in the business-to-business context. They will learn the techniques of good selling skills and the techniques for organizing, staffing, motivating and evaluating the sales force. Prerequisite: MKT 100.

Units: 3 , Offered: Summer 2020