Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

MKT 124
International Marketing

3 Unit(s)

Identifies international marketing opportunities; the impact of varying cultural, economic, legal and political environments on marketing strategy; technical and financial features; determinants and principles of foreign marketing policy as they relate to domestic marketing practice. Prerequisite: MKT 100.

View Course Sections: Spring 2021