Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

MKT 322
Social Media and Marketing

Class immerses students in the marketing application of social media and other newly emerging media channels. Course covers the planning and integration of social media into marketing plans. Students will learn to set objectives, develop social marketing plans, integrate social media into overall marketing and communication plans, measure program results, utilize new media technologies and about the macro-environmental issues affecting social media. The class includes hands-on development of social media tactics and channels. This may require students to set up individual social media accounts. Prerequisite: MKT 300.

Units: 3 , Offered: Spring 2020