Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

MKT 335
New-Product Decisions

Examines the issues, strategies and approaches associated with developing, introducing and managing new products and services. Students will learn methods for identifying business opportunities, market segmentation, idea generation, concept development and testing, market testing and introductory market programs. Case studies are used. Corequisite: MKT 300.

Units: 3