Golden Gate University offers degree and certificate programs at three teaching centers and online.
3 Unit(s)
Studies the influence of consumer behavior upon marketing-management strategy; examines behavioral concepts as they relate to the buying situations, types of consumer research instruments and types of marketing issues. Focus on use of consumer-behavior knowledge in realistic action-oriented situations; readings and case materials. Corequisite: MKT 300.
View Course Sections: Summer 2024