Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

MKT 338
Consumer Behavior

Studies the influence of consumer behavior upon marketing-management strategy; examines behavioral concepts as they relate to the buying situations, types of consumer research instruments and types of marketing issues. Focus on use of consumer-behavior knowledge in realistic action-oriented situations; readings and case materials. Corequisite: MKT 300.

Units: 3 , Offered: Summer 2020