Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

MKT 343
International Marketing

Examines the following processes: estimates of market potential, pricing and distribution strategies; role of communications in serving markets outside the United States, serving these markets through branches, the Internet, warehousing operations, international brokers and traders and foreign affiliates; analyzing markets in countries with different cultural, political and economic characteristics. Reviews marketing and distribution methods in selected US and foreign companies.

Units: 3