Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

NUMBER COURSE TITLE
MSBA 300
Foundations of Business Analytics

Students will learn the principles, terminology, organizational roles, and application of data analytics in the business, along with the principles and challenges of data strategy and management. They will be introduced to the multi-faceted toolkit of data analytic tools, which will be presented in more detail via the curriculum. Time will be spent understanding the CRISP-DM methodology for developing usable analytics, and the implications of the Internet of Things. Corequisite: MATH 240 with a grade of "B" or better.

Units: 3 , Offered: Spring 2021 , Fall 2020

MSBA 301
Enterprise Performance Management And Metrics

Students will explore what is needed today to utilize all data (historical, descriptive, and predictive) and to convert such data into metrics that have meaning for management. You will learn and practice an integrated suite of enterprise-wide managerial methodologies and tools that link strategy objectives with tactics using data analysis. Practicing how to link strategy to planning, budgeting, customers, stakeholders, processes, costing, people and performance measures will be a major component of the coursework. Strategy mapping, balanced scorecards, and dashboards will be explored as tools to holistically drive the firm towards a successful completion of strategic goals. Prerequisite: MATH 240 with a grade of "B" or better.

Units: 3 , Offered: Spring 2021 , Fall 2020

MSBA 305
Business Intelligence

Provides a comprehensive and in-depth coverage of design and implementation of Business Intelligence (BI) systems in a business enterprise context. Covers data integration (including ETL process), Data Warehousing (including OLAP and Big Data) and Business Analytics (Data mining, data visualization). A focus of this class will be to recognize business problems and business needs that can be addressed with BI methods, and introduce a variety of tools and processes necessary to implement BI systems from requirements definition and business justification to technical implementation. Hands-on exercises will strengthen student's ability to utilize contemporary BI tools such as MicroStrategy, Microsoft PowerBI, Alteryx, and model-based scenarios for descriptive, predictive, and prescriptive analytics. Assignments are designed to combine graduate level research with experience-building transition from theory into tacit knowledge. The term project, which is discussed and worked on throughout the course, allows students to apply what they learn in the class to a data set of their choice to demonstrate mastery of the subject. Prerequisite: MSBA 300 or ACCTG 336 or TA 336.

Units: 3 , Offered: Spring 2021

MSBA 307
AI for Data Security, Integrity, and Risk Mitigation

Provides the basic knowledge needed to implement processes, tools and data analytics to assure real-time business visibility and control to detect fraud and assure integrity of key business transactions. The student will gain a strong footing to cope with the changes that are to come with the use and ever-growing reliance on computer technology, the evolution of the Internet of Things and the resulting explosion of data. In order to determine the veracity of information, students will examine emerging data analytics tools and emerging AI technologies to learn how to process information using various sources of knowledge and gain insights to predict risk and design methods for its mitigation. The students will be able to design and implement a new class of trust-but-verify business processes as overlays to current business process implementations. After the completion of the course, the student will be able to bring emerging AI technologies to improve enterprise risk identification and mitigation business processes. Prerequisite: MSBA 300 and MSBA 320.

Units: 3 , Offered: Spring 2021 , Fall 2020

MSBA 320
Advanced Statistical Analysis With R and Python

Introduces students to advanced statistical theory, e.g. probability distributions, logistic regression, log transform, and time series, through the popular programming languages, Python and R. Students will explore the similarities and differences between these languages by performing complex data analysis using various statistical methods in a variety of business contexts. They will also have an opportunity to examine how these languages compare with SAS. Prerequisite: MATH 240 with a grade of "B" or better.

Units: 3 , Offered: Spring 2021 , Fall 2020

MSBA 321
Big Data Ecosystems

Introduces students to data frameworks supporting the building and manipulation of data sets that do not fit the standard relational database structure, i.e. very large data files and unstructured data. Students will learn how data from these data sets can be extracted, and transformed for workable solutions. They will be introduced to a selection of the tools and languages associated with building and managing Big Data structures, such as Hadoop, Hive, Spark, MapReduce, NOSQL, MongoDB, and others. Prerequisite: MSBA 300 or ITM 300.

Units: 3 , Offered: Fall 2020

MSBA 322
Master Data Management

Master data drives consistency of reporting across various business verticals within an organization. This course highlights key Master Data Management concepts, methodologies, and processes including definitions, types of master data projects, and the data mastering process. Prerequisite: MSBA 300.

Units: 3

MSBA 324
Web and Social Network Analytics

Focus is on the practice of business-oriented analytics by means of statistical methods, using statistical software R. The course introduces analytical techniques applicable for solving common business problems, techniques to analyze social media, and techniques to study data on web/app users. Apart from learning statistics and software R, students will be introduced to the concept of the Application Program Interface (API) in the context of data retrieval from Twitter, Facebook, and Google Analytics. Upon the course completion students are expected to be able to select the right statistical method corresponding to the business problem. Compute and interpret results of a statistical analysis and produce practical business recommendations. Prerequisite: MATH 240 with a grade of "B" or better. Cross-listed with and equivalent to MKT 324.

Units: 3 , Offered: Spring 2021 , Fall 2020

MSBA 326
Machine Learning for Predictive Analytics

Designed to teach students the key concepts of predictive analytics used for deriving value from business data. Students will learn the concepts and techniques of cleaning and preparing data. They will gain an understanding of the algorithms of machine learning and learn to build predictive models using Python & SPSS Modeler. Topics include supervised learning, forecasting numeric values with regression, unsupervised learning, and additional tools to simplify noise from data. The course will also introduce optimization or prescriptive analytics, which gives options for the question "What do we do now?" Prerequisite: MSBA 300 and MSBA 320.

Units: 3 , Offered: Fall 2020

MSBA 327
Natural Language Processing

Course will cover practical techniques and strategies for analyzing text data to extract meaningful information, discover new patterns, and support decision making and hypothesis generation. It will introduce several text mining applications that apply to domain specific problems. Students will learn the complete set of steps involved in working with text data, from reading the text data to creating categories for additional analysis, and examining the relationships discovered using the text components of SPSS Modeler and other tools. The course will emphasize the importance of finding new ways to extract meaning from text through an "accelerated discovery" process implemented by the emerging IBM Watson cognitive systems. Prerequisite(s): MSBA 300 and MSBA 320.

Units: 3 , Offered: Fall 2020

MSBA 328
Visualization and Communication

Addresses the need for presentations that report data analytics findings in a clear, actionable format. Multiple formats for presentation are reviewed for appropriateness to the audience. Students will be introduced to the design process and have the opportunity to learn design techniques. Students will learn techniques of storytelling through the development of storyboards. Additionally, they will learn how to design and implement dashboards in a business environment, based on sound data visualization principles and techniques. Students will work on a hands-on project for designing and developing visualizations using Tableau software.

Units: 3 , Offered: Spring 2021 , Fall 2020

MSBA 329
Prescriptive Analytics and Optimization

Decision making is a critical part in any business. Prescriptive Analytics provides solutions to businesses worldwide with the advanced analysis techniques and tools. Optimization and simulation are two such methods that are the foundations of prescriptive analytics. In this course students will be able to examine and identify the classical and modern optimization techniques used in today's business environment. Focused on linear and nonlinear programming techniques and their application in the business environment and modern simulation and optimization techniques, this course helps students understand the need and use of decision-making using these techniques. Corequisites: MATH 240 with a grade of "B" or better, MSBA 300, and MSBA 320.

Units: 3 , Offered: Spring 2021

MSBA 330
Self-Service Analytics

This course introduces students to self-service analytics (SSA), which aims to make business users more productive and less dependent on IT for their reporting and analytics needs. The course will appeal to business users as well as IT professionals. Topics covered in this course include an introduction to SSA, relationship with BI, capabilities of a data analytics platform, as well as the benefits for the organization, business users and IT. The course will teach how to assess if an organization is ready for an SSA platform and, also, how to plan and implement an SSA project. The course will enable students to identify the different types of users expected to use the SSA platform and how they can be mapped to the architecture. Since data is the lifeblood of an SSA platform, various data-related topics will also be covered, such as metadata, data pipelining, and governed data flow. Also covered will be the SSA architecture, as well as its components and tools. Other topics covered include data governance, security, training, data and user onboarding, and barriers to adoption, as well as challenges, common mistakes, best practices, lessons, and tips.

Units: 3 , Offered: Spring 2021

MSBA 395
Business Analytics Capstone

Provides the students an opportunity to demonstrate knowledge and skills gained through the degree program by analyzing and developing solutions to case studies representing real situations. In addition, each student is required to complete a field research assignment (practicum) in order to graduate. The Program Director will work with each student to determine their assignment. Prerequisite: Students must complete 27 units of the program, including the following: MSBA 300, MSBA 301, ITM 304, MSBA 305, MSBA 320. Students should be aware that any practicum opportunities may be dependent on courses already completed.

Units: 3 , Offered: Spring 2021 , Fall 2020

MSBA 396
Selected Topics in Business Analytics

Addresses significant, topical and practical problems, issues, and theories in business analytics. Topics are compiled and selected by the department chair. This course may be taken more than once, provided the same topic is not repeated. Prerequisites will vary based on topic.

Units: 3

MSBA 399
Directed Study

Provides an opportunity for the advanced student with a specific project in mind to do reading in a focused area and to prepare a substantial paper under the direction of a faculty member. Only one directed study course may be taken for credit toward a master's degree. Prerequisite: consent of the department.

Units: 3