Students in the Master of Science in Marketing program gain the skills necessary to manage a broad range of marketing challenges — from marketing strategy to digital marketing communications — through a variety of media channels, including the latest in social media platforms.

The degree is designed and taught by practicing marketing professionals with extensive industry experience. Career and networking opportunities are available through internships and the student chapter of the American Marketing Association.

Graduates will be equipped to design and execute a professional marketing plan, position a brand, create a budget, and conduct market research in a range of organizations including for-profit businesses, non-profit organizations, or marketing and advertising agencies.

MS in Marketing alumni are successful marketing professionals working in sectors ranging from health care to financial services to technology, with both business-to-business and business-to-consumer companies, in both the traditional and digital worlds.

TOTAL UNITS — 39

FOUNDATION PROGRAM — 9 UNITS

BUS 202
Fundamentals of Business
BUS 203
Professional Skills for Business
MATH 240
Data Analysis for Managers

ADVANCED PROGRAM — 30 UNITS

CORE COURSES — 18 UNITS
MKT 300
Marketing Management
MKT 305
Integrated Marketing Communications
MKT 336
Marketing Research
MKT 338
Consumer Behavior
MKT 337
Marketing Strategy & Planning (capstone, must be taken in the last 9 units of the program)
MKT 352
Digital Marketing & eCommerce

CONCENTRATIONS — 12 UNITS

Choose one of three concentrations
  • Digital Marketing Concentration
  • Individualized Concentration
  • Marketing Analytics Concentration

PLAN YOUR SCHEDULE

CONCENTRATIONS

ADMISSION REQUIREMENTS

FOR ADMISSION TO THE MS MARKETING PROGRAM YOU MUST:

  • Hold an earned bachelor's degree from a regionally accredited US institution or the equivalent from a recognized foreign (outside the US) institution;
  • Demonstrate academic and professional capability to study at the graduate level;
  • Possess quantitative, writing, and computing skills needed to succeed in a competitive and dynamic environment.
  • Meet the proficiency requirements for the degree program.

LEARNING OUTCOMES

  • Obtain and apply insights into consumer behavior
  • Use primary and secondary research for marketing purposes
  • Define customer and market segments, identify specific target markets
  • Create meaningful and credible messages for selected targets and select appropriate media and methods for cost-effective marketing communications
  • Demonstrate analytical and problem-solving skills for making marketing decisions
  • Develop marketing initiatives for a given organization, including strategy, tactics, and measurable objectives as evidenced by a marketing plan
  • Work effectively in teams with diverse members
  • Communicate persuasively and professionally in writing and in oral presentations

MARKETING AND PUBLIC RELATIONS DEPARTMENT

View All Graduate Faculty



Featured Alumni

Carol Perez

Carol Perez

MS Marketing 16

Public Affairs Head
WeWork Latin America

Hsin-Ling Hou

Hsin-Ling Hou

MS Marketing 15

Performance Marketing Manager
FeedMob

Julia Reinerth

Julia Reinerth

MS Marketing 13

Marketing Manager
Hello Network, Inc.

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