•  Online
  •  San Francisco
  •  Hybrid
  •  18 Total Units

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  • Entry level digital marketing jobs have grown 20% annually over the last five years
  • In-demand jobs include Digital Marketing Coordinators, Marketing Associates, and Social Media Coordinators
  • Over 50% of all marketing expenditure in the US goes to digital marketing today
  • Digital marketing draws upon a wide range of natural abilities and interests

This program was developed by Facebook and is offered online by Golden Gate University. It combines foundational knowledge with hands-on software training. Mastery of these skills is in demand among businesses across the globe. Spending growth in this area has been rapid and is projected to continue for some time. The certificate can be earned as a stand-alone credential, or as part of a bachelor’s degree.

You will learn:

  • To use Facebook Ads Manager to create, post, and analyze a Facebook ad campaign for a company of your choice.
  • Core concepts including brand positioning, market segmentation, competitive analysis, marketing channels, and metrics.
  • To interpret and analyze results of ad campaigns using multiple platforms.

Example projects you’ll add to your portfolio:

  • Comprehensive digital marketing plan using core frameworks
  • Analysis of A/B test results and Google Analytics report data
  • Original Facebook ad and analysis of results using Ads Manager
  • Original search and display advertisement for an existing company
  • Email marketing campaign using Mailchimp

The learning experience:

  • Learn foundational concepts and technical skills in a project-based, online platform
  • Practice using digital marketing tools directly in the learning platform
  • Get individualized support and feedback from university instructors
  • Add projects to your portfolio for future employers
  • Unlock access to individualized career coaching and tools to prepare for the job search


Please note that some courses taken as part of certificate programs will have prerequisites. These prerequisites must be satisfied (through transfer of equivalent coursework or through taking the courses at Golden Gate) before the certificate courses can be completed.

Read more about Admission Requirements to Certificate Programs


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