• Entry level digital marketing jobs have grown 20% annually over the last five years
• In-demand jobs include Digital Marketing Coordinators, Marketing Associates, and Social Media Coordinators
• Over 50% of all marketing expenditure in the US goes to digital marketing today
• Digital marketing draws upon a wide range of natural abilities and interests

This program was developed by Facebook and is offered online by Golden Gate University.

You will learn:

• To use Facebook Ads Manager to create, post, and analyze a Facebook ad campaign for a company of your choice.
• Core concepts including brand positioning, market segmentation, competitive analysis, marketing channels, and metrics.
• To interpret and analyze results of ad campaigns using multiple platforms.

Example projects you’ll add to your portfolio:

• Comprehensive digital marketing plan using core frameworks
• Analysis of A/B test results and Google Analytics report data
• Original Facebook ad and analysis of results using Ads Manager
• Original search and display advertisement for an existing company
• Email marketing campaign using Mailchimp

The learning experience:

• Learn foundational concepts and technical skills in a project-based, online platform
• Practice using digital marketing tools directly in the learning platform
• Get individualized support and feedback from university instructors
• Add projects to your portfolio for future employers
• Unlock access to individualized career coaching and tools to prepare for the job search