The Entrepreneurship Center: Short Courses

The Entrepreneur Center offers a series of short courses held on four consecutive Saturdays. The courses focus on specific issues that entrepreneurs often encounter when launching or running a business. Each course is taught by experienced entrepreneurs and provides the fundamentals necessary for executing the major functions within a startup company.

ENTREPRENEURIAL MARKETING

Course Code: MGT 396 EM (1 unit)
Dates: Saturdays, October 5 - 26
Times: 9 am - 12 pm

Struggling to get traction in the market?

Entrepreneurial marketing covers the basics of marketing to quickly establish a company in the marketplace and attract customers.

Topics include:

Market assessment and demand
Digital marketing and CRM tools
Low-cost or free PR techniques/tools
Branding
Effective guerilla marketing tactics

Students will leave the class with a hands-on marketing action plan, including a budget and milestones to execute during a one-year time frame.

ADAPTIVE BUSINESS PLANNING FOR ENTREPRENEURS

Course Code: MGT 396 EP (1 unit)
Times: 9 am - 12 pm
Dates: Saturdays, November 2 - 23

Not sure where your business is headed?

Adaptive Business Planning covers the key components of a business plan, the alternative best practices in business planning and how to determine the best approach for different businesses.

Students will learn how to build, revise, test and validate their plans, as well as how to communicate their plans to investors and incorporate feedback. You will gain familiarity with common business-planning tools and resources, and build a business plan complete with market and financial models.