Course Catalog

Course Catalog

Golden Gate University offers degree and certificate programs at four teaching centers and online.

*The printable catalog is subject to change. For the most up-to-date program requirements, information and course listings, explore our website.

NUMBER COURSE TITLE
PR 334
MANAGING PUBLIC ISSUES: CONSUMER AFFAIRS AND GOVERNMENT RELATIONS

Examines the techniques for monitoring social issues, as well as the role public relations plays as a management function to advise and guide upper management in the organizational decision-making process. Students will learn about environmental scanning, stakeholder analysis and issue management, and will gain knowledge of programs and methods for establishing and maintaining proactive relationships with community and governmental organizations.

Prerequisite: PR 320. Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing (formerly ENGL 301) with a grade of B or better before registering for this course., Units: 3 , Offered: Summer 2016