Sports Marketing: Covering All the Bases!  

Did you go to the game this weekend? Ask yourself, how did you know there was a game? Who was playing? What are the stats? How did all those sponsors and billboards get there? We're going to let you in on all that behind-the-scenes stuff: Sports Marketing Management, Sports Marketing Leadership, Sponsorships, and the role of Sports Data Analytics.

Batter up: 

Catcher: Michael Savod (Sports Marketing Management) 
Team Manager: Scotty Bastable (Leadership/Sports) 
Pitcher: Jim Lee (Sponsorships) 
Third Base Coach: Stephan Sorger (Data Analytics) 

Michael Savod: Catcher

Sports Marketing is different from traditional marketing. Or is it? How can you leverage marketing management techniques for your sports passion, professionally? What are the basics? Michael will show you how he transitioned from Senior Marketing Executive of Ford Motor Co., Maserati, and Chrysler/Jeep to Professional Sports Marketing.

Michael Savod, Former VP of Sales and Marketing Oakland A's, Marketing Director Oakland Coliseum, VP Sports Marketing NetTaxi.com, and Marketing Consultant for: USOC, Pan Am Games, NCAA Football Bowl Games, Kentucky Derby and more. He is a much sought-after speaker and professor for universities from California to Texas.

Scotty Bastable: Team Manager

Leadership in marketing is much more than strategizing a marketing plan across media and platforms. It requires Team Building: hiring and inspiring nimble, adaptable experts in strategy who understand clients' goals, trends, and opportunities. What makes a good leader? Scotty will show, by example, how leadership is make or break in successfully leading teams to deliver across sports marketing, corporate strategies, media platforms and economic environments.

Scotty Bastable, VP/Director of Sales at Cummulus Media, CBS, Entrecom and Clear Channel. He has successfully led advertising and sales across the media/sports industry for the past 20 years.

James Lee: Pitcher

A distinguishing element of Sports Marketing is the use of sponsorships. The role of sponsorships in sports marketing creates challenges and opportunities for commercial success (or failures) beyond most other marketing strategies. Choosing the right event to sponsor, or the right sponsor for an event is an exercise in careful analysis, positioning, and foresight.

Jim Lee has over 30 years of experience in Technology Engineering, Sales and Marketing with some of the premier high-tech companies. A partial list of his experience includes Intel, Bell Labs, Sun Microsystems, NetApp and HP. He has been an executive-level spokesperson and presenter in Europe, Asia, South America and the US in addition to being an adjunct marketing professor.

Stephan Sorger: Third Base Coach

Marketing analytics and sports go together like hot dogs and beer. There’s a long history from player metrics on baseball cards to the link of analytics and sports in the movie Moneyball, where Brad Pitt starred as Oakland A’s manager Billy Beane, transforming the team using analytics. Baseball isn’t the only sport taking advantage of analytics. Think Super Bowl: Big Dollars, Big Ads, Big Audiences.

Stephan is an expert consultant in applying marketing strategy and analytics to solve industry problems. He is a popular speaker, professor, and author of several books including “Marketing Planning: Where Strategy Meets Action,” the ground-breaking book on analytics, “Marketing Analytics: Strategic Models and Metrics,” and the newly published book on pricing, “Price Analytics: Strategy, Tactics and Execution.”

Monday, August 23 6:00 PM 

Retrocomputing: Building on the Shoulders of Failure