Faculty: Blodwen Tarter
- Title(s):
- Associate Professor; Chair
- School(s):
- Business
- Campus(es):
- San Francisco, Online
-
415-442-6587
- btarter@ggu.edu
Blodwen Tarter has more than 25 years of management experience in marketing, product
and systems development (including website development and e-commerce), strategic
planning, and operations management with an emphasis on financial services and information
technology. Her employers and clients have included Mead (now MeadWestvaco), Knight-Ridder,
Charles Schwab, Ziff Corporation, Wells Fargo, and several Silicon Valley start-ups.
At Golden Gate University, she teaches primarily marketing management, direct and
database marketing, digital marketing and e-commerce, as well as new product development.
Dr. Tarter holds a BA with Distinction and MA from Stanford University, an MBA in
marketing and finance from the University of Chicago, and a PhD from Golden Gate University.
She is an award-winning case writer and has received several teaching awards.
COURSES TAUGHT
RESEARCH INTERESTS & AREAS OF SPECIALIZATION
- Direct, Internet, and Interactive Marketing
- E-Commerce and E-Business
- Marketing Research
- New Product Development
- Marketing Management
EDUCATION
- BA with distinction, MA (history), Stanford University
- MBA (marketing and finance), University of Chicago
- PhD, Golden Gate University, San Francisco, CA
PROFESSIONAL & TEACHING EXPERIENCE
- Twenty-plus years of management experience and consulting in marketing, product and systems development, strategic planning, and operations management with an emphasis on financial services and information technology. Employers/clients include Charles Schwab, Knight-Ridder, Ziff Davis, Mead, and Wells Fargo as well as start-ups.
- Golden Gate University, adjunct faculty 1992-2005, full-time faculty since 2006
- Visiting Professor, University of Ljubljana, Slovenia Summer 2006
PROFESSIONAL ASSOCIATIONS
- American Marketing Association
- Direct Marketing Association
- DMEF Professors Academy
- Product Development & Management Association
- Catalog and E-Commerce Club of Northern California
- San Francisco PR Roundtable, Member of the Board
- GGU Marketing Club, Faculty Advisor
HONORS & AWARDS
- Direct Marketing Education Foundation Case-Writing Competition; First Place, 2011; Second Place 2010 (with co-authors Stacy Neier and Debra Zahay-Blatz); First Place, 2009 (with co-authors Mary Carvella and Debra Zahay-Blatz); Second Place, 2008 (with co-author Jack Saunders); First Place, 2007 (with co-author Sharmila Chatterjee)
- Outstanding Adjunct Faculty, Ageno School of Business, 2004
- Outstanding Adjunct Faculty, Department of Marketing, 2003 and 1993