Rocket Fuel

undergraduate: Faculty

Blodwen Tarter, PhD
Titles:
  • Chair, Marketing and Public Relations Department

  • Associate Professor

Department:
Business
Campus:
San FranciscoCyber

  • 415-442-6587

Blodwen Tarter has over 25 years of management experience in marketing, product and systems development (including website development and e-commerce), strategic planning, and operations management with an emphasis on financial services and information technology. Her employers and clients have included Mead (now MeadWestvaco), Knight-Ridder, Charles Schwab, Ziff Corporation, Wells Fargo, and several Silicon Valley start-ups.

At Golden Gate University, she teaches primarily marketing management, direct and database marketing, digital marketing and e-commerce, as well as new product development.

Dr. Tarter holds a BA with Distinction and MA from Stanford University, an MBA in marketing and finance from the University of Chicago, and a PhD from Golden Gate University. She is an award-winning case writer and has received several teaching awards.

COURSES TAUGHT

DBA 821
Doctoral Seminar in Marketing Management
MKT 300
Marketing Management
MKT 321
Direct and Database Marketing
MKT 335
New Product Decisions
MKT 336
Marketing Research

RESEARCH INTERESTS AND AREAS OF SPECIALIZATION

Direct, Internet, and Interactive Marketing

E-Commerce and E-Business

Marketing Research

New Product Development

Marketing Management

EDUCATION

  • BA with distinction, MA (history), Stanford University

  • MBA (marketing and finance), University of Chicago

  • PhD, Golden Gate University, San Francisco, CA

PROFESSIONAL AND TEACHING EXPERIENCE

Twenty-plus years of management experience and consulting in marketing, product and systems development, strategic planning, and operations management with an emphasis on financial services and information technology. Employers/ clients include Charles Schwab, Knight-Ridder, Ziff Davis, Mead, and Wells Fargo as well as start-ups.

Golden Gate University, adjunct faculty 1992-2005, full-time faculty since 2006

Visiting Professor, University of Ljubljana, Slovenia Summer 2006

PROFESSIONAL ASSOCIATIONS

  • American Marketing Association

  • Direct Marketing Association

  • DMEF Professors Academy

  • Product Development & Management Association

  • Catalog and E-Commerce Club of Northern California

  • San Francisco PR Roundtable, Member of the Board

  • GGU Marketing Club, Faculty Advisor

HONORS AND AWARDS

  • Marketing EDGE Case-Writing Competition (formerly, Direct Marketing Education Foundation):
    • Second Place, 2013 (with co-author Debra Zahay-Blatz)
    • Third Place, 2012
    • First Place, 2011
    • Second Place 2010 (with co-authors Stacy Neier and Debra Zahay-Blatz)
    • First Place, 2009 (with co-authors Mary Carvella and Debra Zahay-Blatz)
    • Second Place, 2008 (with co-author Jack Saunders)
    • First Place, 2007 (with co-author Sharmila Chatterjee)

  • Outstanding Adjunct Faculty, Ageno School of Business, 2004

  • Outstanding Adjunct Faculty, Department of Marketing, 2003 and 1993