Faculty: Blodwen Tarter

Blodwen Tarter
Blodwen Tarter, PhD
Title(s):
Chair and Professor of Marketing and Public Relations
School(s):
Business
Campus(es):
San Francisco, Online

  • 415-442-6587

Blodwen Tarter has more than 25 years of management experience in marketing, product and systems development (including website development and e-commerce), strategic planning, and operations management with an emphasis on financial services and information technology. Her employers and clients have included Mead (now MeadWestvaco), Knight-Ridder, Charles Schwab, Ziff Corporation, Wells Fargo, and several Silicon Valley start-ups.

At Golden Gate University, she teaches primarily marketing management, direct and database marketing, digital marketing and e-commerce, as well as new product development.

Dr. Tarter holds a BA with Distinction and MA from Stanford University, an MBA in marketing and finance from the University of Chicago, and a PhD from Golden Gate University. She is an award-winning case writer and has received several teaching awards.

COURSES TAUGHT

DBA 821
Doctoral Seminar in Marketing Management
MKT 300
Marketing Management
MKT 321
Direct and Database Marketing
MKT 335
New Product Decisions
MKT 336
Marketing Research

RESEARCH INTERESTS & AREAS OF SPECIALIZATION

  • Direct, Internet, and Interactive Marketing
  • E-Commerce and E-Business
  • Marketing Research
  • New Product Development
  • Marketing Management

EDUCATION

  • BA with distinction, MA (History), Stanford University
  • MBA (Marketing and Finance), University of Chicago
  • PhD, Golden Gate University, San Francisco, CA

PROFESSIONAL & TEACHING EXPERIENCE

  • 2006 - Present: Full-time Faculty, Golden Gate University
  • 2006: Visiting Professor, University of Ljubljana, Slovenia
  • 1992 - 2005: Adjunct Professor, Golden Gate University

Twenty-plus years of management experience and consulting in marketing, product and systems development, strategic planning, and operations management with an emphasis on financial services and information technology. Employers/clients include Charles Schwab, Knight-Ridder, Ziff Davis, Mead, and Wells Fargo as well as start-ups.

PROFESSIONAL ASSOCIATIONS

  • American Marketing Association
  • Direct Marketing Association
  • DMEF Professors Academy
  • Product Development & Management Association
  • Catalog and E-Commerce Club of Northern California
  • San Francisco PR Roundtable, Member of the Board
  • GGU Marketing Club, Faculty Advisor

HONORS & AWARDS

  • Direct Marketing Education Foundation Case-Writing Competition:
    • Third Place, 2014 (co-author Debra Zahay-Blatz)
    • Second Place, 2013 (co-author Debra Zahay-Blatz)
    • Third Place, 2012
    • First Place, 2011
    • Second Place, 2010 (co-authors Stacy Neier and Debra Zahay-Blatz);
    • First Place, 2009 (co-authors Mary Carvella and Debra Zahay-Blatz);
    • Second Place, 2008 (co-author Jack Saunders);
    • First Place, 2007 (co-author Sharmila Chatterjee)
  • Outstanding Adjunct Faculty, Ageno School of Business, 2004
  • Outstanding Adjunct Faculty, Department of Marketing, 2003,1993