Blodwen Tarter has more than 25 years of management experience in marketing, product
and systems development (including website development and e-commerce), strategic
planning, and operations management with an emphasis on financial services and information
technology. Her employers and clients have included Mead (now MeadWestvaco), Knight-Ridder,
Charles Schwab, Ziff Corporation, Wells Fargo, and several Silicon Valley start-ups.
At Golden Gate University, she teaches primarily marketing management, direct and
database marketing, digital marketing and e-commerce, as well as new product development.
Dr. Tarter holds a BA with Distinction and MA from Stanford University, an MBA in
marketing and finance from the University of Chicago, and a PhD from Golden Gate University.
She is an award-winning case writer and has received several teaching awards.
Twenty-plus years of management experience and consulting in marketing, product and systems development, strategic planning, and operations management with an emphasis on financial services and information technology. Employers/clients include Charles Schwab, Knight-Ridder, Ziff Davis, Mead, and Wells Fargo as well as start-ups.