Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

MKT 102
Consumer Behavior

Investigates the cultural, psychological and behavioral factors affecting consumers actions and the demand for consumer products and services. Students will learn the impact of consumer behavior on the marketing strategies of firms and the role of marketing in shaping consumer demand. Prerequisite: MKT 100.

Units: 3 , Offered: Spring 2020