Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

MKT 103
Marketing Research

Examines the research methods and techniques applicable to problem solving in marketing. Through a project-based class, students will learn to prepare a market research proposal, gather survey data, statistically analyze results and present a professional report. This class emphasizes the importance of marketing research in domestic and international markets. Students will also gain a sound knowledge of internet-based research tools. Prerequisite: MKT 100 and MATH 40.

Units: 3