Course Catalog

Golden Gate University offers degree and certificate programs at three teaching centers and online.

MKT 337
Marketing Strategy and Planning

Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Covers planning for long-range market development. Case studies are used. Prerequisite: MKT 300.

Units: 3 , Offered: Summer 2020 , Spring 2020