Faculty: Anthony J. deLeon
Anthony J. DeLeon, DBA
Title(s):
Senior Adjunct Professor
School(s):
Business
415-509-1312
Anthony is a Senior Adjunct Professor of Marketing at Golden Gate University and an independent management consultant. He was previously a management consultant for more than 17 years with two major consulting firms, specializing in business strategy, information technology management, organization development, and new product development and go-to-market strategies for payments / processing services. He is an accomplished writer whose articles have been published in JAMS, the E-Business Review, and the Economist Intelligence Unit's Strategic Finance magazine.
COURSES TAUGHT
- MKT 300
- Marketing Management
- MKT 331
- Business-to-Business Marketing
- MKT 337
- Marketing Strategy and Planning
- EMBA 335
- Marketing Management
RESEARCH INTERESTS & AREAS OF SPECIALIZATION
- B2B Marketing
- Services Marketing
- Technology Adoption
EDUCATION
- AB (applied mathematics), Harvard University
- MBA (finance and operations management), University of Pennsylvania
- DBA, Golden Gate University
PROFESSIONAL & TEACHING EXPERIENCE
- 2005-Present: Adjunct Professor, Golden Gate University
- Partner Accenture
- Principal, Booz-Allen & Hamilton, Inc.
SELECTED PUBLICATIONS
- Winning in the e-Economy with Intention Value Networks, Economist Intelligence Unit Strategic Strategic Finance, pp. 50-61, 1999.
- Business Process Context and New Technology Adoption: The Case of Financial Supply Chain Management, E-Business Review, pp. 26-29, 2005.
PROFESSIONAL ASSOCIATIONS
- Member, American Marketing Association
- Member, Business Marketing Association
- Member, INFORMS
HONORS & AWARDS
- Senior Adjunct Professor, Golden Gate University, 2011
- First Place in the Fisher IMS / AMA SERVSIG Dissertation Proposal Competition, 2007
- Beta Gamma Sigma Honor Society Member, 1985
- Phi Beta Kappa Honor Society Member, 1983
MEDIA & INTERVIEWS
- Where Marketing Meets Technology, Bank Director Magazine, Interview with Anthony deLeon, 1999
- A Farewell to Plain Vanilla Cards, ABA Banking Journal, Interview with Anthony deLeon, 1994